A health tech product experiment /proposal aim to help food intolerance individuals
2022.08-12
Duration
My Role
UXD,
UXR,
UI
1 MBA,
1 HT,
2 CS,
1 UXD
Team
End to end UX/UI design,
Prototyping,
Usability Testing
Responsibility
Kiwi Biosciences
Client
A collaborative Product Studio with 4 Cornell Tech students responds to a business challenge provided by the company (Kiwi Biosciences).
Brief
Exposed to clinical and epidemiological aspects of food intolerances and gut health, I gained insight into utilizing software alongside biotech products, supply chains, logistics, and e-commerce practices.
About 10% of humans live with moderate to severe food intolerances. That's hundreds of millions of people who cannot go out and enjoy a meal with loved ones without the fear of running to the bathroom immediately after. These intolerances are quite difficult to pinpoint leaving them undiagnosed and untreated.
How Might We help people to better understand and manage their food intolerance?
Client's Challenge
Goals
-
Improve understanding of gut health and digestion
-
Simplify diet and grocery planning for people with food intolerances
-
Personalize managing and tracking diets
Before getting into the product design experiment process, here's a direct comparison of two ideas:
Breaking Down the Problem Space
With the compang's current focus in relief treatment in mind, we wanted to learn more about individual's pain points in their daily life.
We used a three-pong approach to answer our goals, including domain research, a competitive analysis, and 32 structured interviews with confirmed/suspected food intolerance individuals, dietitians, and gastrointestinal doctors.
Research
Research Goals
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Understand different food intolerance users, etc lactose intolerance, gluten intolerance,
-
What diets have they tried to address their food intolerance
Research Insights
Many of the existing apps online are seen as too complicated for correlating bodily symptoms with food.
The process of figuring out the foods you're sensitive to is extremely long.
Concerns arise when talks of adding supplementation to reduce food intolerance symptoms: cost, and perception.
Research Insights
Kiwi Bioscience is .
01 | Objective
User Research, UX/UI Design, Design Proposal
02 | My Role & Deliverables
We encountered technical feasibility challenges and prioritized tasks to the final deliverable.
03 | Challenges
The MVP product will be launching in Q1 2024.
04 | Outcome & Impact
Summary
Kiwi Bioscience challenged my cross-functional product team at Cornell Tech's Product Studio to develop an innovative product that can raise awareness of food intolerance .
Our team finalized and proposed top two experiments that helps
Product 1 is A Food Intolerance Scanner App:
Solutions
Idea 1 - Food Intolerance App
Idea 1
Idea 2 - Patch.io
a wearable stomach patch that can measure digestive activity using acoustic sensing and offer insights using ML in the companion mobile app. The app will help users identify foods that they are intolerant to based on the behavior of their stomach.
How did we get there?
Synthesis Research
Pain Point # 1
Many of the existing apps online are seen as too complicated for correlating bodily symptoms with food.
The process of figuring out the foods you’re sensitive to is extremely long. Additionally, existing techniques, like gene testing kits, allow you to determine the probable foods you may be sensitive to; however, there is concern from customers about efficacy.
The process of figuring out the foods you’re sensitive to is extremely long. Additionally, existing techniques, like gene testing kits, allow you to determine the probable foods you may be sensitive to; however, there is concern from customers about efficacy.